Six capability areas, one platform. Each one exists to move a specific number — authorization rate, first purchase, ad tolerance, ARPU, advertiser premium, fill rate.
Stripe, Razorpay and PayU are built in, and the platform picks the right one for each reader by country — India routes to PayU or Razorpay, everywhere else to Stripe.
You get higher authorization rates without writing any routing logic, one reconciliation view across all three, and no double-charges: a retried payment or a double-tapped button always resolves to exactly one purchase.
A reader signs in once and is recognized on all of your sites. Land on a title they have never visited and they are set up automatically — with their wallet balance and everything they already own intact.
You can grant welcome coins to prime that first purchase. A group of titles behaves like one audience — and your reader data never mixes with another publisher’s.
Define your own tiers with real caps — ads per session, total ad seconds, minimum gap, allowed formats, skip threshold — and attach one to any product. If a reader holds more than one, they always get the lightest load of the lot.
Each decision is cryptographically signed, so it can’t be faked or passed around. On the web this reduces ads rather than guaranteeing their absence — a reader controls their own browser. Enforced ad-free applies to your apps and video.
Paying readers, active subscriptions, ARPU, conversion trends, coupon reveal and redemption rates, and your top-earning content — split by how the money arrived, so you can see which path is growing and where a price is wrong.
Audience segments group readers so you can target them with products, prices and campaigns instead of guessing.
Readers who will never pay cash earn coins by engaging, then spend them to reveal a discount code that is theirs alone. Because each code is unique and tracked to redemption, the advertiser can see which engagement drove which purchase — and that is why they pay a premium for it.
Reading, watching, answering — the actions you choose to reward pay out in coins.
They spend the balance to unlock a personal discount at a real brand.
Unique to one reader, used at the brand’s actual storefront.
A reader who would never have spent a cent has just produced revenue for you.
Your articles fill the recommendation slots paid demand didn’t, so nothing goes empty — and you can boost a specific piece into the paid auction when you want reach for it.
Every advertiser creative passes through your approval queue before it serves, and you keep advertiser and category blocklists.
Thirty minutes with your traffic and your prices, and you’ll know.